Preface With the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, this progress brings forth pressing ethical challenges such as misinformation, fairness conce

    Opening Remarks In modern rapidly changing business world, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a key strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this proc

    Introduction In today’s fast-paced business world, staying ahead of the competition is crucial. Competitive analysis has traditionally been a key approach for gaining a competitive advantage, but the advent of AI technology has revolutionized this field. AI-powered t

    Introduction Social media marketing has evolved dramatically in recent years, driven by changes in technology, user behavior, and business needs. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s potential to revolutionize social